Internet and Advertisement

Questions: 1. The number of ads pushed to an individual should be limited? 2. Security issues vendors and users should be aware of? 3. Ethical issues in wireless advertising? 4. 10-second commercial in free airtime? Answers: 1. The number of ads pushed to an individual should be limited: Every business should consider few factors while publishing advertisements intended towards their customers. There should be a balance depending on the customer expectations and business needs. Generally, the factors that a business needs to keep in mind are the quality and nature of advertisements and that it should not be offending or disappointing in any way rather it should entice the viewers without the intention of manipulating them. Certain business ethics and regulations are implemented by the government in prohibiting deceptive advertising practices. The negative effects can be numerous. For example, customers can be misled by exaggeration of product values. Often there might be ambiguity and manipulative intentions involved in production of ads (Falciani-White and Tomcik, 2015). It is the responsibility of the business to maintain the legal and federal regulations regarding unethical and misleading advertisements. Moreover, excessive number of ads sent towards a specific in dividual can annoy them or can be the cause of dissatisfaction. 2. Security issues vendors and users should be aware of: Business should always have their focus on preserving the privacy and security of their customers. Online advertising is usually based on storing and recording raw information about viewers and customers and processing the data into valuable information to show them ads which they will find interest in. This leads the stakeholders to implement certain mechanisms to extract personal details from online visitors. Hence, the process should cope with user privacy policies to limit user information tracking and cookie management. Moreover, it has become common in web pages to display sudden pop-up ads which are distracting as well as annoying. These types of ads are often non-ignorable, gets automatically downloaded without consent and the consequences may include system disruption or dysfunction due to virus or malware intrusions (Moustafa, 2015). Since, tracking users private information and browsing habits is a common tool for online advertising to target interested customers, there should be proper security measures such as digital-certificates or ad-blocking or authentication tools deployed to maintain user privacy and safety of confidential information. 3. Ethical issues in wireless advertising: Maintaining ethics is very important when it comes to online or wireless advertising. The choices dealing with advertisements should be made keeping in mind the ethical values and consequences. Truthfulness: The advertisements should be morally responsible. Advertisements should not indulge in unethical practices or entice false expectations. Ethical approach should prohibit any attempt to distort the truth or deceive the customers. Social responsibility: Businesses should refrain from publishing controversial and provocative ads because it is most often unethical or contain offensive contents. Factors should be considered such as respecting the dignity of each individual, following an approach that supports ethical and moral responsibility and does not promote racism or discrimination towards any specific social group. 4. 10-second commercial in free airtime: Whether or not an individual will be listening to a particular advertisement is greatly dependent on the type, nature and quality of the advertisement. Moreover, advertisements with short duration or time span have greater chance to be viewed by the people than ads which have got longer time duration (Moustafa, 2015). Even though the quality of ad greatly determines the number of targeted audience and views, several other factors such as duration and required network bandwidth or speed of download often determines the number of views. Usually, a 10 second commercial has a fair chance to be viewed by significant number of users if free airtime is available. Reference List Falciani-White, N. and Tomcik, L. (2015). Advertise with Confidence: Evaluating Advertising Assessment in Light of Business Best Practices.College Undergraduate Libraries, 22(1), pp.45-60. Moustafa, K. (2015). Internet and Advertisement.Sci Eng Ethics.